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Churn Rate Calculator

Churn measures how much of your customer base walked out during a period. Losing 3% a month sounds harmless until you notice it compounds into a third of the base every year, or that the leavers were your biggest accounts. This calculator reports customer churn as a percentage, the customers left standing, and — once recurring revenue is entered — the revenue churn showing whether leavers were average.

Enter values

Active customers when the period opened

Customers who cancelled or stopped buying in the period

Monthly recurring revenue — enter 0 to skip revenue churn

Recurring revenue cancelled in the same period

Results update as you type.

Results

Customer churn rate
6%
Customers remaining
470
Revenue churn rate
4.5%
Recurring revenue remaining
₹3,82,000.00

How is the Churn Rate calculated?

Enter the customer count when the period opened and how many of them left during it; the first divides into the second for the churn rate, and the subtraction shows who remains. For the revenue view, enter recurring revenue at the start and the recurring revenue cancelled in the same window. Because money and customers rarely leave in the same proportion, the two percentages usually differ, and the gap between them is the story.

Formula

Customer churn % = Customers lost ÷ Customers at the start × 100. Customers remaining = Customers at the start − Customers lost. Revenue churn % = Recurring revenue lost ÷ Recurring revenue at the start × 100. Every figure must cover the same period, and monthly rates compound: 5% a month removes about 46% of the base over a year.

Example

A design tool opened January with 500 subscribers and 30 cancelled during the month: churn = 30 ÷ 500 × 100 = 6%, leaving 470 customers standing. Recurring revenue was ₹4,00,000 and the cancellations took ₹18,000 with them, so revenue churn = 18,000 ÷ 4,00,000 × 100 = 4.5%. Because revenue churn sits below customer churn, the leavers held smaller accounts than average — reassuring, though 6% a month still removes about 46% of the base in a year.

Things to remember

Chasing churn beats buying replacements: a saved customer pays you again next month too. Split the rate by plan and cohort first — a 6% average can hide loyal annual subscribers beside a leaking monthly tier. Fix the reason rather than the number: discounted saves just teach customers to wait for the next offer.

Frequently Asked Questions

What is a good churn rate for a subscription business?

Under 5% a month or under 1% a year is generally considered healthy for subscriptions; retail and restaurants see far higher figures because customers rotate by design. The trend matters most, along with whether high-value accounts leave at the same rate as everyone else.

What is the difference between customer and revenue churn?

Customer churn counts people; revenue churn counts the money they took. If 6% of customers left but they held only 4.5% of recurring revenue, the leavers were small accounts. Revenue churn above customer churn is the warning sign — that means your best customers are going.

Why can a churn rate go above 100%?

Losses are measured against the customers you had at the start, so a heavy month can pass 100% when new joiners also walked out inside the same window. The calculator reports your two numbers straight rather than capping the result, so the formula stays auditable.

How does monthly churn compound over a year?

Each month's rate bites on a smaller base, but the losses stack: at 5% monthly about 54% of customers remain after twelve months, meaning roughly 46% are gone. Small improvements compound too — cutting from 6% to 4% keeps about 29% more customers at year end.

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